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Our history

We are WWF. The World Wide Fund for Nature.

© Happy Ali

Founded in 1961 in Switzerland, WWF is one of the world’s most recognisable and respected independent conservation organisations.


In 1961, a broad call for support was signed by 16 of the world’s leading conservationists. It was called the Morges Manifesto. This manifesto stated that while the expertise to protect the world environment existed, the financial support to achieve this protection did not.

From this, the decision was made to establish the World Wildlife Fund as an international fundraising organisation. The intention was to work in collaboration with existing conservation groups and bring financial support to the worldwide conservation movement.

As the World Wildlife Fund grew in the 70s and 80s, it began to expand its work to conserve the environment as a whole. This reflected the interdependence of all living things, rather than focusing on select species in isolation. 

Did you know?

While continuing to use its well-known acronym, WWF's name changed in 1986 from the World Wildlife Fund to the World Wide Fund for Nature.

© Happy Ali
WWF Uganda

WWF started operating in Uganda in 1992, as a project coordination office implementing projects for East and South Africa regional program office.

In October 2009, WWF Uganda Country Office (UCO) was established. The office reports to the regional office of Africa and ultimately WWF International.

The legal status of WWF in Uganda was first negotiated in 1992 and later renegotiated under a new hosting agreement with the government of U Uganda in 2014. WWF is now included on the schedule of the Diplomatic Privileges Regulations under Statutory Instrument No.201-1 in Uganda.

Over 80% of our work in Uganda is concentrated in the Albertine Rift Region which is one of WWF's global priority places.(The African Rift lakes).This is important because it has the highest biodiversity value in Uganda as well as main land Africa. The Abertine Rift is under threat from oil, gas and other development plans.


WWF’s mission is to stop the degradation of the planet’s natural environment and to build a future in which people live in harmony with nature, by conserving the world’s biological diversity, ensuring that the use of renewable natural resources is sustainable, and promoting the reduction of pollution and wasteful consumption.

Amidst decreasing species and wild spaces, increasing natural disasters and frequent extreme weather events, we need hope more than ever. We are working towards a future with food and fresh water for all, forever! A future of well being and hope. For nature. For you.

The time to inspire positive change – to change our future – is now!

Join us

Be earth friendly, think green, live green and go green. Welcome to the green team.

© Susan Tumuhairwe